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Description

The 12-person Digital Engagement team is responsible for leveraging the best digital tools and platforms available that enable Earthjustice to find, listen to, and interact with potential and existing supporters. We ensure that teams across the organization can reach and engage with diverse audiences via email, sms, social media, and the web, that we have the technology infrastructure, data, and staffing in place to maintain strong connections with those audiences, and that we can mobilize those audiences for grassroots advocacy to influence policy, litigation, and the environmental movement. The Digital Engagement team is part of the Communications department, alongside Editorial, Public Affairs, and Marketing. We partner closely with our colleagues in Communications, as well as with departments across the organization, including Fundraising, Human Resources, and IT to ensure our digital technology ecosystem meets their needs too. The Web Team lives within the Digital Engagement team and currently consists of a Web Specialist (managed by this role) and the Senior Interactive Designer. This team is responsible for managing all technical aspects of the web site, smaller microsites and related technologies. They also work with internal stakeholders to implement new technical features and templates, keep the site secure and create and maintain content on the site. The Senior Web Manager leads the technical strategy to maintain and improve the infrastructure of the Earthjustice website and key digital properties. This role will strengthen the entire technology infrastructure within the Digital Engagement team, including the tools we use for digital advocacy, email, sms, social media, and data. The Senior Web Manager will also collaborate closely with stakeholders in Communications, Development, and IT to align our efforts with theirs and ensure that Earthjustice is best leveraging technology to achieve our mission. The Senior Web Manager is a new position within the organization and represents an opportunity for you to influence its scope and long term trajectory.  

Responsibilities 

Website leadership and implementation (60%)  

• Lead the technical strategy and vision of the Earthjustice website to achieve the goals of the Digital Engagement team, the Communications department, and stakeholders throughout the organization 
• Manage the website infrastructure, including the CMS (Wordpress), web hosting , GDPR compliance, and end-to-end security-related infrastructure (DNS, SSL, etc.) 
• Serve as project manager for website technical projects, including managing vendor relationships, invoices, and contracts 
• Integrate third-party tools into the website as needed, and in compliance with GDPR and other privacy and data protection laws
• Responsible for a robust quality assurance process of web content and web related code  
• Develop and maintain our security standards across our main web site and microsites and contantly be monitoring for any potential security breaches or attacks. 
• Develop and provide training resources and documentation 
• Maintain and improve our website analytics data collection tools and dashboards, including tag management tool (Google Tag Manager), website analytics tool (Google Analytics), A/B testing tool (Google Optimize), and ensure that data is accurately captured in dashboards (Google Data Studio) 
• Monitor website performance and usage and implement frontend and backend improvements so that our website achieves the goals of a wide range of stakeholders 
• Stay updated with and incorporate SEO and accessibility best practices 

 Technology ecosystem (10%) 

• Develop and lead a technology roadmap for the Digital Engagement team to plan for long term infrastructure and staffing investments across all of the technology tools that we use 
• Collaborate with teams across the organization to strengthen the technology infrastructure of our shared technology platforms, including: CRM (EveryAction), data warehouse (Civis), dashboards (Google Data Studio, Tableau) 
• Evaluate and support implementation of new technology tools within the Digital Engagement team, including grassroots advocacy, SMS, social media listening, and data visualization tool(s) 
• Identify opportunities for automating workflows across the Digital Engagement teams and develop the tools and systems to streamline those workflows 

 Management (30%) 

• Supervise and mentor the Web Specialist, including conducting performance reviews, regular check-ins and feedback sessions, and identifying and encouraging professional development opportunities  
• Provide technology mentorship to other members of the Digital Engagement team, and to technology-focused roles in departments outside of Communications 
• Develop your own management skills through manager training and coaching sessions 
• Partner with HR and the Director of Digital Engagement to retain and recruit qualified staff to join the Web team, strengthen team cohesion, and communicate about the team’s activities to other teams and departments 
• Promotes change in terms of the expected benefits, as well as removing or lowering the impact of potential obstacles 
• Sets clear team direction that aligns with Earthjustice strategy, mission, and vision 
• Develops staff by identifying and encouraging training and professional development opportunities appropriate to role and creating development plans for all staff 
• Provides staff with consistent performance feedback – both positive and constructive -- and acts as a coach and mentor 
• Creates a learning culture, by encouraging debriefing after completion of significant stages of projects 
• Ensures that any direct reports who have supervisory responsibility are properly executing those functions 
• Creates a respectful and inclusive work environment for team and models respectful and inclusive behavior 
• Promptly addresses micro-aggressions and other concerns brought to their attention 
• Resolves interpersonal conflict among team members and brings in outside facilitators as needed 
• Communicates regularly with existing employees and encourages staff to raise concerns and to provide ongoing feedback 
• Creates or identifies strategic opportunities for team building and individual and overall staff engagement with one another in order to strengthen teamwork, interaction and collaboration 
• Values and uses individual differences and talents to improve employee satisfaction and the quality of collective work 
• Celebrates successes and helps team members to understand and manage setbacks.